CherYsh is committed to promoting entrepreneurial opportunities for rural women in Haliyal by identifying skills to develop their potential in rural home-based industries. CherYsh has generated livelihood opportunities for rural women through Kitchens that produce dry spice mixes and supplies to local markets. By offering them access to the right resources, CherYsh has turned rural women into entrepreneurs and empowered them through home industries. Today women in Haliyal are producing, packaging and earning from steady supplies of spice mixes to local enterprises like the Akshay Patra and EID Parry.
At the Shivaji Stadium in Haliyal, the enthusiasm was palpable. So were the colours, the aromas, the buzz of the Karavali communities who gathered to celebrate the annual Haliyal Utsav. A year-end tradition since the last five years, the Haliyal Utsav brings together villages from the coastal areas of Karnataka in a fun fair that showcases their vibrant communities. This year the women of CherYsh Community Kitchen were proud participants in the Haliyal Utsav. The women proved their mettle in bringing together a well packaged and labeled collection of spice mixes,
Continuous learning and skill enhancement was delivered through the SaLT session. Mr. Chandrasekariah, experienced Trainer from Buzz India, delivered the sessions on financial literacy. The sessions gave women greater insight, and practical skills to understand basics of enterprise, qualities of an entrepreneur, family budgeting, receipts and payments, financial goal setting, loan management and so on.
Keeping the kitchens earning
Women of the Community Kitchens took up new orders and prepared for increase in sales.
Women of Community Kitchens earned a regular income from sale of food products. Their scheduled deliveries continued with supply to the CherYsh Shikshas, and the EID Parry factory canteens. A woman from the village, tailored the new gear worn by women, opening a new line of skill work linked to the Community Kitchens. A new plan to expand the order base in being developed for the financial year 2017-18.
The Serve and Lead Training: Experience of client engagement
A feedback system was instituted by CherYsh to enable women to engage directly with the buyer on aspects of quality. The Canteen Manager and staff at the local sugar factory of the EID Parry group, welcomed women of the Community Kitchens to their conference room. The factory team conveyed that workers eating at the canteen had appreciated the “home-made” and “tasteful” flavor, also that the products were “unadulterated”.
The SaLT session for women of the Community Kitchens included training on using, and conserving, energy via fuel-efficient cooking stoves.
In addition a SaLT session was delivered by staff of the Gateway Lakeside to support women of the Community Kitchens with information on quality, storage, new snack recipes, recipes for pickles, and elements of packaging.
The CherYsh Community Kitchens continue to supply food products to two factories in Haliyal. Women earned a sustained income from sale of 200+ kilograms of food products per order.
In June, women who had been trained from the first community kitchen were encouraged to train members of the second kitchen in Mundwad village. Their skills as trainers and entrepreneurs were honed in this process.
Baseline evaluation of all Learning Facilitators was completed. The assessment was used to evaluate 36 candidates from 21 villages, and enlist them as Trainee Learning Facilitators (LF). These trainees joined the existing LF group to take up training on the Active Rural Curriculum. On successful completion of training, the LFs will be certified based on command over the content taught. The trained Learning Facilitators will anchor the Shikshas in the newly identified villages.
Participatory Planning and Training